Preparing for the Uptick: Marketing & Recruiting for the 'New Normal'

The World Has Changed: Adapting to the Modern Industrial Sales Cycle

October 5, 2016
3:15-3:45pm MST

What You'll Learn

The industrial sales cycle has changed. Buyers of industrial products and services now perform more than two-thirds of their decision-making research online. Welding service providers, fabricators, and equipment manufacturers that are difficult to find online are being disqualified by customers before they even know they are in the market. The leading businesses have recognized this shift and are taking advantage of the incredible potential of online technology for industrial sales and marketing. Most companies are already sitting on a wealth of customer data. Putting this information to work provides an important opportunity for business growth. Fred’s presentation will draw on a wealth of experience gained while working with industrial service providers and manufacturers across North America. He will outline the modern industrial sales cycle and how welding and fabrication businesses can adopt a technology-based approach to sales & marketing in order to win more projects, find new customers, and grow their business.

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Fred Yee

Founder & CEO, ActiveConversion

Fred Yee is the founder and CEO of ActiveConversion, a marketing technology firm for industrial companies. He holds a B.Sc. in computer science, and completed the MBA Executive course for entrepreneurs at the University of Calgary. After careers as a software developer, project manager, and sales executive, Fred is an accomplished expert in the online marketing community. He was recognized in 2009 and 2010 as one of the Top 50 Most Influential People in Sales Lead Management Fred Yee is part of the 30 Business Insight Stream Speakers.